Dominique Merrell

Advertising & Graphic Design


Spring 2023

Hi there, I am Dominique! As a creative I always find myself asking the question why does this work, why do people purchase these items, why does this have so much influence. Understanding human instinct and behavior is the foundation of my creative process. I am influenced by consumer mindsets as I want to ensure the product or service is exactly what they are looking for, even if they aren't looking. Advertising is a universal medium as it reaches everyone but tends to fall short in reaching those of color. As advertising is viewed by all types of people, I want to be a voice for the voiceless and ensure my work is inclusive for all humankind.